We need more advertisement

[bones]

Well i never thought it would happen this quickly, but after just one add in the PF, about the Xenon, with the small part about my ability to offer instruction this far north, i have had a least 20 calls about the Xenon and gyros in general, and the amount of FW and Ultralight/trike people whom are interested in getting into a newstyle of machine and enjoying flying in all kinds of weather, whether their preferance be the XENON,

[Greg Mitchell]

G"Day Bones,Years ago on the Sunshine Coast, I started off advertising in the local contractors "newspaper" and got local jobs around 1-2 grand.The first job I got one week after release of the phone book, ( I took out half a page in the yellow pages )I won a job at Buderim worth 12 grand and ended up working on four separate properties in the same street. 25 grand and two teams and a month later, I got out of there.Point is you get what you pay for and the type of advertising you use as well as the target customer from that base.You advertise in the right place with the right "teaser" and sure they"ll keep comming.I will have (with the Boards permision) National TV coverage with the Nats in Tassie. Easter Friday 2.oo pm is when the THREE PEAKS RACE starts and last Easter there were 3 Robinson 44"s and a Jet Ranger covering it for the different networks. I"m going to tap into that and grab a bunch of their spectators to boot.Go Hard Bones hope you sell heaps and have a fulltime job training or whatever else you want to do.Good on ya for promoting the sport.....we need heaps more of it.Cheers,Mitch.

[bones]

Well the Ela owner is ready to be set free on the world of rotors by himself, already done strip runs ect solo, just waiting for the right wind or rather the lack of it, hopefully i can follow him around a circuit in the morning.Tom a FW guy is rapped with the way gyros fly and already logged 2 hrs instruction, with some balancing on the mains a couple of kinda roughish landings, and quiet a few low passes over the strip, he couldnt believe how easy the conversion is even at this early stage, and that he hadnt tried gyros earlier, and straight after him his son wants to learn after sitting and talking about them for an hour or so in the hangar(I think mainly cause dad is buying the machine

[Brian]

Thats great going Bones, good to see the interest.Not sure the same interest is everywhere, you always get plenty interested but the open framed gyros scare a few off as its a bit too much for them and thats where the Xenon /ELA types shine as they offer what I call the showroom approach where you can see very well finished gyros that are readily available .As you can see , it pays to advertise in other publications!

[bosca]

Hi bones,
..........

[bones]

you always get plenty interested but the open framed gyros scare a few off as its a bit too much for them Well it surprised me to say the least, when yesterday, Tom"s DIL saw my single in the corner, and asked to look at it, so i took the covers off it and she straight away said this is the one i want a fly in

[Greg Mitchell]

IMHO!The key will be in the relationship of "interested parties" converting to training, then going on to purchasing a gyro. Brian is correct, the Magni, MT03, Ela. sell well because they dont look half as scary as an open frame and they are a turn key product within the price range of some.The Xenon extends itself a little further as a product but the price doubles putting it out of the grasp of the many but still the few will purchase. The global experience tells you this.Goldens dont sell well for whatever reasons you might like to through up, though I believe it is because

[birdy]

[i]and she straight away said this is the one i want a fly in

[GraemeMonro]

Well done Bones.I have been thinking about what you said with advertising, and was woundering what the results would be if an add was placed in "Blues" magazine, or the "Weekly Times", or even saturday"s Townsville Bully.Don"t know if it would produce any positive results? Yes it will cost the instructor a fair bit to do this. With that thought in mind I think I will throw this to the ASRA board for disscussion re- reimbursment of cost for proactive campaining.Graeme.

[bosca]

Graeme,The idea is basically correct,however be careful.We do not want division within the organisation. Kym.

[bones]

A group of 7 heli flew into the local airport here in town on their way up to the gulf fishing, so i couldnt help but roll my humble little gyro out and get some pics of it in amonst the big boys, there was 6 of R44 and one big turbine, which i am led to believe was the ABC chopper, it may even end up on the ABC now that is a bit of free advertising for gyros, the guys could not believe how it performed, and the best bit was when i told them the fuel eccon

[GraemeMonro]

Graeme,The idea is basically correct,however be careful.We do not want division within the organisation. Kym.Yes, I had better be careful how I word things.

[Mark Horan]

If we are talking about positive adverisement, We all can help by flying well and professionally no that we can get endorsements to fly into airports.we need to remember that we fly low and slow compared to the fixed wing boys.If we want positive press, we probably have to be better aviators than the other guys, otherwise we become an embuggerance to the flying fraternity and do ourselves no favours.If you want good adverisement, polish your flying skills.Mark.

[birdy]

Thats sum serious coin poken round there Bones, and wots that clear stuff on the ground???

[Brian]

If we are talking about positive adverisement, We all can help by flying well and professionally no that we can get endorsements to fly into airports.we need to remember that we fly low and slow compared to the fixed wing boys.If we want positive press, we probably have to be better aviators than the other guys, otherwise we become an embuggerance to the flying fraternity and do ourselves no favours.If you want good adverisement, polish your flying skills.Mark.WE have a mix of pilots, those that fly from private strips and generally do not get close to airports /towns and those who fly from fairly busy airports and share airspace with GA and are very comfortable mixing it with the "big" guys and its probably these guys that GA are going to see mostly. Yes, we do fly slow and thats one thing I was very aware of at Wangeratta, even though we operated at 500ft and GA are supposed to be at 1000 ft, I have seen many times and some of them very fast aircraft, fly into the pattern at 500 ft so the FW guys need to keep their game up too.As well as flying skills, good manners / airmanship would go a long way too.